Wikipedia
Seedrs is an equity crowdfunding platform for investing in startups and later-stage businesses throughout Europe. Seedrs allows users to invest as little as £10 or €10 into the businesses they choose and lets early-stage startups and more established businesses raise investment from friends, family, customers, angels and other independent investors in exchange for equity in the business. The platform offers three types of campaigns for investment - equity, funds and convertible campaigns.
Seedrs is an "all or nothing" platform where companies do not receive any funding unless they reach their declared investment target, but businesses have the chance to accept more than originally asked for in a process called "overfunding".
Seedrs allows a wider base of potential investors, among the mass affluent, access to startup investing - an asset class that was previously only available to high-net-worth or sophisticated angel investors.
Seedrs was the first equity crowdfunding platform to receive regulatory approval from a financial regulator – the Financial Conduct Authority (FCA, formerly the FSA) in May 2012. The company is based in East London’s Tech City, with its design & development team operating from Lisbon, Portugal.