What is "scroogled"

Scroogled was a Microsoft attack advertising campaign that ran between November 2012 and 2014. Created by Mark Penn, the campaign sought primarily to attack a competing company, Google, by pointing out disadvantages and criticism of their products and services in comparison to those run by Microsoft (particularly, Bing and Outlook.com). The original campaign focused on Google Shopping's change to a pay per click model, with later campaigns focusing upon Google's use of user data for targeted advertising, and the capabilities of the Chrome OS platform in comparison to Windows.