What is "safedom"

Safedom is a Chinese condom-maker from Beijing. Since its founding in 2006 it has grown rapidly in China and expects to sell 1 billion condoms in China in 2012- approximately 8% of the domestic market. Four-fifths of Safedom’s customers in China are women, since its marketing emphasises female health benefits.

It claims to produce the first virus-proof condom through demonstrations it has conducted.

Safedom aims to take on Durex and other condom-makers in Europe and elsewhere.