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Roero is a geographical area in the north-east corner of the province of Cuneo in Piedmont, north-west Italy. This hilly region is known for its wines and for its fruit production: particularly the peaches of Canale and the local variety of pear known as Madernassa which originated in the late eighteenth century in Guarene. Strawberries are also grown.

The name comes from the Roero family of bankers and traders, who were prominent in the political life of Asti and its environs, and who dominated this area for a number of centuries during the Middle Ages.