What is "regelia"

Regelia is a genus of flowering plants in the family Myrtaceae and is endemic to the south-west of Western Australia. The genus is composed of five species of small leaved, evergreen shrubs which have heads of flowers on the ends of branches which continue to grow after flowering. Another species, previously known as Regelia punicea and which is endemic to Kakadu National Park in the Northern Territory, has been transferred to Melaleuca punicea.