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The Collaborative International Dictionary
Puffery

Puffery \Puff"er*y\, n. The act of puffing; bestowment of extravagant commendation.

Douglas Harper's Etymology Dictionary
puffery

"inflated laudation" [OED], 1782, from puff (v.) in its figurative sense + -ery.

Wiktionary
puffery

n. 1 An act of puffing. 2 fulsome public praise.

Wikipedia
Puffery

In law, puffery is a promotional statement or claim that expresses subjective rather than objective views, which no " reasonable person" would take literally. Puffery serves to "puff up" an exaggerated image of what is being described and is especially featured in testimonials.

Usage examples of "puffery".

They claim a positive economic impact of $111 million annuallyan unsubstantiated puffery based on some of the wildest calculations you ever saw.

It'll be the same old crap, of course - yard sales and community puffery - but he wants to get a look, anyway.