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Longman Dictionary of Contemporary English
promotional
adjective
COLLOCATIONS FROM CORPUS
■ NOUN
activity
▪ A record number of licentiate applications have been assessed, reflecting the increased promotional activities carried out.
▪ Effective promotional activity may then leave the retailer with little choice but to stock the brand on a continuous basis.
▪ New advertising and promotional activities have helped sales of Johnnie Walker to grow.
▪ The promotional activities of dealers and certain critics became more brazen as the decade proceeded.
▪ Further assistance could be given to Dealerco by Manelux agreeing to increase its promotional activity in that region.
▪ Our advertising and other promotional activities should be targeted at specific groups.
▪ Within the United Kingdom, sales promotional activities have matured since the late 1960s.
▪ Thus promotional activity last autumn was rather less visibly aggressive.
budget
▪ Made by a small independent firm, it stood little chance against the big toy companies with huge promotional budgets.
▪ Contractors will often use their promotional budget to cover costs.
▪ Almost from day one, the arguments over royalty rates, promotional budgets and artwork waged unceasingly.
campaign
▪ They thought the pre-launch promotional campaign would easily counter any moves by the opposition.
▪ In addition, they are organising a promotional campaign to expand the Lanka Guardian's readership.
▪ Through advertising and promotional campaigns, the ambushing company tries to confuse consumers and to misrepresent the official sponsorship of the event.
▪ It's launched a promotional campaign which it's hoped will attract more pupils.
▪ Much of its success is due to a consistently aggressive promotional drive, with high-profile advertising and attractive sales promotional campaigns.
▪ This should be considered very carefully when planning visitor facilities, provision of goods, services, information and promotional campaigns.
▪ A promotional campaign targeting new customers as well existing shoppers is expected at the launch.
▪ Such promotional campaigns have served him well.
effort
▪ But in terms of new membership at least, studies of some promotional efforts like publicity leaflets show that the results may have been negligible.
▪ They learned to organize promotional efforts, to make check-off lists, and to utilize telephones, slide projectors, and tapes.
▪ It is true that public relations contrives news and events and gets photographs in newspapers which are really just promotional efforts.
literature
▪ Please attach any additional material such as promotional literature or press releases.
▪ Just from the looks of their promotional literature, I could tell that diet programs had changed.
▪ All advertising and promotional literature will be written soas to avoid misleading you in any way.
material
▪ It uses the best talents available to produce promotional materials to recruit new members.
▪ See what employers say about themselves in their adverts, on the Internet and in their promotional material.
▪ The second is to develop the promotional materials which can assist in conveying the main, general arguments for teaching history.
▪ You should be wise enough to select one of the best from all that promotional material floating into your in-tray.
▪ Students will also learn how to prepare and write promotional material, and itineraries.
▪ The former could include attractive packaging or promotional material, but this would be quite unsuitable for the consumer press.
▪ His work has been used in promotional material and featured in regional Catholic publications.
▪ Its publication was preceded by years of painstaking preparation, with nation-wide workshops and promotional material.
tour
▪ Stock, Aitken and Waterman launched a two month promotional tour of the world in London with a glittering party.
▪ But they still have to win over the fans here and are on a promotional tour.
▪ They had met eight months before in Houston where she was on a promotional tour for her Budgie books.
▪ Currently, an author may go on a major promotional tour only to have sold 800 books when it is over.
video
▪ It's part of a promotional video, that claims to give the facts about fox-hunting.
▪ Leaflets have been delivered and the school is even making a promotional video.
▪ The extra facilities allow the school to introduce media studies and make its own promotional videos.
▪ A promotional video can be prepared for showing at induction meetings for parents of new children.
▪ See before you buy - get a copy of the promotional video which is very convincing.
▪ Lucy has also worked on production of a promotional video illustrating aspects of Medau which can be enjoyed by all age groups.
▪ These shapes might look cool on stage and in promotional videos but tend to be uncomfortable to wear.
▪ Free copies of a promotional video were sent to local doctors and accountants.
work
▪ Even then, this was a blend of press relations and promotional work.
▪ And so I did promotional work for these books.
▪ How successful is library promotional work is unclear, because few libraries attempt any evaluation.
▪ While doing some promotional work at the A&M offices.
▪ The girl in our video was actually the girl who did promotional work as the human Lara Croft.
EXAMPLES FROM OTHER ENTRIES
▪ a promotional brochure
EXAMPLES FROM CORPUS
▪ But they still have to win over the fans here and are on a promotional tour.
▪ His promotional leaflets referred to his routine practice of obtaining x ray films, running diagnostic tests, and prescribing treatment.
▪ Similarly, segments are used as targets upon which an appropriate promotional mix may be focussed.
▪ Singles are a promotional item, not a profit center.
▪ There is the opportunity to have a look at a slide show and purchase promotional gifts.
▪ They thought the pre-launch promotional campaign would easily counter any moves by the opposition.
▪ Thus, a positive, promotional role is given to state welfare, where services are provided as of right to all citizens.
▪ Welfare services are given a promotional role taking into account social inequalities and the need for universal provisions.
Douglas Harper's Etymology Dictionary
promotional

1869, "relating to promotion or advancement," from promotion + -al (1). From 1902 as "relating to advertising."

Wiktionary
promotional

a. of, or relating to a promotion

WordNet
promotional
  1. adj. of or relating to serving as publicity; "promotional fares"

  2. of or relating to advancement; "promotional exams"

Usage examples of "promotional".

Masters of this language are the artists and technicians, Muybridge descendants, who create trailers for movies and thirty-second commercials and promotional montages of film clippings.

The promotional program that would launch Montayne was now proceeding at a frantic tempo as the February deadline neared.

Blumlein once provided a promotional quote for a novel in the form of a palindrome, about two dozen words long.

Promotional mix-the combination of elements a company uses in promoting its business.

Most of this illegal income came from selling promotional copies of the Concert for Bangla Desh album, taking money which would have otherwise gone to the charity if those albums had been bought through normal channels.

Kinetic billboards and blocklong promotional holograms hid a multitude of sins and did lend the streets an atmosphere of tawdry colour.

In much of the English language promotional material that has emerged from Japan over the last decade, character names have not been transliterated into English in a unified fashion.

I have a top creative advertising agency with offices in thirty countries ready to launch an international promotional campaign in unison with my operation to send the cartel down the drain.

Some of the distortiotus are very subtle, others are blatant bits of promotional material inserted to support the Apostolic Succession and things like the story of Judas are a travesty of tlue truth.

A publisher's digs, it bustles with semi-organized activity and is littered with glossy promotional brochures and dog-eared SF novels.

Maintenance gave him a share of the lost-and-found and split the leftover booty from the promotional events-goody bags filled with cosmetics, CDs, T-shirts, bomber jackets, wrist-watches, etc.

A promotional video would be made, beginning with crippled, mentally retarded children declining toward death.

So instead, I'll just plead my ignorance and crib from the promotional material that accompanied the book to let you know that Dickinson is a Chicago-area journalist and has had at least one previous novel, The Widow's Adventures.

The metadata include everything from the author's name through the book's title, edition, blurbs, sample chapters, other promotional material, links to related products, a rights and permissions profile, e-mail contacts, and active links to retailers' web pages.

Great-aunt Agatha had been widely advertised by Sylva Commensals in their promotional material.