Wikipedia
Pole piece
A pole piece is a structure composed of material of high magnetic permeability that serves to direct the magnetic field produced by a magnet. A pole piece attaches to and in a sense extends a pole of the magnet, hence the name.
Pole pieces are used with both permanent magnets and electromagnets. In the case of an electromagnet, the pole piece or pieces simply extend the magnetic core and can even be regarded as part of it, particularly if they are made of the same material. In the case of a permanent magnet, the distinction between the magnet itself and the pole piece or pieces is more clear cut.