What is "ntractive"

Ntractive is a privately held software development company based in Grand Forks, North Dakota that markets business software to small to medium-sized companies. Established in 2006, the company's main product is Elements CRM, a Mac CRM (Customer Relationship Management) application aimed at small business that use Mac OS X computers, iPads and iPhones., Elements CRM is a cloud computing web application that employs a unique site-specific browser to merge desktop and web application functionality. The product was first introduced to the public at a keynote address during Apple's 2007 World Wide Developer's Conference. The official launch of Elements SBM (the products original name) 1.0 took place at Macworld 2009. The product was then renamed to Elements CRM and with its 2.0 release was awarded the honor of Apple "Staff Pick" in July, 2009.