What is "moov"

Moov, Inc. is a fitness wearable company based in Mountain View, California. The Moov device pairs with mobile device software to provide personal artificial intelligence coaching in running & walking, cardio boxing, swimming, cycling and body weight workout. Moov is an active activity tracker that gives real-time coaching and feedback to promote improvement and aid in sports injury prevention.

Moov began a crowdfunding campaign run through their own website on February 27, 2014 and met their $40,000 goal in 90 minutes. The company went from crowdfunding to shipping in 5 months, with the first shipments sent out in late July 2014. Founders Nikola Hu, Tony Yuan, and Meng Li have combined experience working for companies including Apple, Microsoft Research, Bungie, and Nokia.