What is "miyagegashi"

Miyagegashi, also , refers to a sweet made with the purpose of selling it as a souvenir. As with most other Japanese souvenirs ( omiyage), the typical miyagegashi is a regional specialty ( meibutsu), and cannot be bought outside its specific geographic area. The making and selling of omiyagegashi is an important part of Japan's omiyage (souvenir) industry.