What is "mitchum"

Mitchum is a brand of antiperspirant-deodorant, launched in 1970 by Revlon. It was widely known for its marketing slogan, "So effective you can skip a day". The slogan has been dropped since 2007.

Mitchum is a brand that was purchased by the Revlon Corporation in the late sixties. Originally known as the Paris Toilet Company and then the Golden Peacock Company, the company carried a full line of cosmetics. Bill McNutt is credited with inventing the antiperspirant. Other products launched by Mitchum, include "Esoterica" which helped with removing age spots. Before the company was sold to Revlon, it had existed for two generations and was headquartered in Paris, Tennessee.

All versions of their product used to contain 20% of the anti-perspirant Aluminium zirconium tetrachlorohydrex gly and the roll-on still does. In 2007, they re-branded their entire line with a new active ingredient, Aluminum Sesquichlorohydrate 25%. They went on to release a Smart Solid line, a water-based solid with a differing texture than most deodorants, that contained the original active ingredient. A standard invisible solid was released with the old active ingredient as well, with the name "Mitchum Advanced Control".

Mitchum is a surname. Notable people with the surname include:

• Bentley Mitchum (born 1967), American actor and grandson of Robert Mitchum
• Christopher Mitchum (born 1943), American actor and 2nd son of Robert Mitchum
• James Mitchum (born 1941), American actor and eldest son of Robert Mitchum
• John Mitchum (1919–2001), American actor and younger brother of Robert Mitchum
• Julie Mitchum (1914–2003), American actress and elder brother of Robert Mitchum
• Junie Mitchum (born 1973), West Indian cricketer
• Robert Mitchum (1917–1997), American actor
• Timothy Mitchum (born 1992), American actor and singer