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Wiktionary
mindshare

n. A consumer's awareness of a particular brand or product compared to that of its rivals.

Wikipedia
Mindshare (firm)

Mindshare is a global media and marketing services company created in 1997.

Usage examples of "mindshare".

Mindshare dominance is, in other words, a really odd sort of beast, something that the framers of our antitrust laws couldn't possibly have imagined.