Wiktionary
memetic engineering
n. 1 The process of developing memes, through meme-splicing and memetic synthesis, with the intent of altering the behavior of others in society or humanity. 2 The process of creating and developing theories or ideologies based on an analytical study of societies, cultures, their ways of thinking and the evolution of their minds.
Wikipedia
Memetic engineering
Memetic engineering is a term developed by Richard Dawkins and based on his theory of memes.
- The process of developing memes, through meme-splicing and memetic synthesis, with the intent of altering the behavior of others in society or humanity.
- The process of creating and developing theories or ideologies based on an analytical study of societies, cultures, their ways of thinking and the evolution of their minds.
- The process of modifying human beliefs, thought patterns, etc.
Usage examples of "memetic engineering".
Today, he's more interested in memetic engineering -- creating and propagating memes deliberately.