Wikipedia
Melf
In the World of Greyhawk campaign setting for the Dungeons & Dragons fantasy roleplaying game, Melf, also known as Prince Brightflame, is a grey elven archmage, and was originally a player character of Lucion Paul Gygax in Gary Gygax's home campaign. Melf is a native of the elven kingdom of Celene, and is recognized by many as the leader of the Knights of Luna.
In Gary Gygax's 1986 novel Artifact of Evil, Melf is also known as Melf of the Arrow. He seems to acknowledge that Melf is not his real name, but says "it is a simple name, as good as any."