Wikipedia
A media event, also known as a pseudo-event, is an event or activity that exists for the sole purpose of media publicity. It may also include any event that is covered in the mass media or was hosted largely with the media in mind. Media events may center on a news announcement, a corporate anniversary, a press conference in response to a major media event, or planned events like speeches or demonstrations. Instead of paying for advertising time, a media or pseudo-event seeks to use public relations to gain media and public attention.
Usage examples of "media event".
But because it was a pure media event, with no procedural nonsense to gum up the works, it was a lot more entertaining.
Police Chief Cornell, had, through his crass, macho zeal, been on the verge of hijacking what was clearly a cathartic media event and turning it into a police matter.
Diana were best man and matron of honor, the wedding inevitably turned into a media event.
The Imperial succession, though it had been a media event of unprecedented proportions in Japan, was of little concern to Nami, as was the new Emperor, Hirohito's son.
The Imperial succession, though it had been a media event of unprece.
Since Pete was the [299] groom and David and Diana were best man and matron of honor, the wedding inevitably turned into a media event.
I never dreamed the Great Debate would be the media event of the decade.
His story became an overnight media event, and Bradshaw had become famous.
That was why they were testing it personally: to show their confidence in the system, and to make it as much of a media event as was possible.