What is "mcworld"

''Not to be confused with Macworld, the periodical dedicated to Apple Macintosh products''

McWorld is a term referring to the spreading of McDonald's restaurants throughout the world as the result of globalization, and more generally to the effects of international ' McDonaldization' of services and commercialization of goods as an element of globalization as a whole. The name also refers to a 1990s advertising campaign for McDonald's, and to a children's website launched by the firm in 2008.