What is "mcdonaldization"

McDonaldization is a term used by sociologist George Ritzer in his book The McDonaldization of Society (1993). He explains that it becomes manifested when a society adopts the characteristics of a fast-food restaurant. McDonaldization is a reconceptualization of rationalization and scientific management. Where Max Weber used the model of the bureaucracy to represent the direction of this changing society, Ritzer sees the fast-food restaurant as having become a more representative contemporary paradigm (Ritzer, 2004:553). The process of McDonaldization can be summarized as the way in which "the principles of the fast-food restaurant are coming to dominate more and more sectors of American society as well as of the rest of the world."

McDonaldization thesis in cultural version is a comparatively recent idea of the worldwide homogenization of cultures. In contemporary society, the concept of McDonaldization is gaining attention in different aspects such as culture, as most countries have adapted to this concept because of globalization.