What is "massivegood"

MassiveGood was the Millennium Foundation’s fundraising project which was launched in the United States on March 4, 2010. MassiveGood was made available later in 2010 in Spain. On November 4, 2011, the Millennium Foundation decided to discontinue the program. MassiveGood gave travelers the option to make a $2, €2 or £2 micro-contribution towards major global health causes when they bought an airline ticket, reserved a hotel room or rented a car. Funds were used to provide drugs to reduce child mortality, improve maternal health and combat HIV/AIDS, malaria and tuberculosis.