What is "martinelli's"

Martinelli's is the brand name of S. Martinelli & Company, a juice company based in Watsonville, California. The company is privately held by descendants of the founders.

Martinelli's is best known for its non-alcoholic sparkling cider and its apple juice, though the company originally produced a champagne style hard cider. They also have several other brands of juices. The apple juice is made from fresh apples that are stored in a cold storage facility, not from apple concentrate.

The company has operated out of California's Pajaro Valley since 1868. There is a street in Watsonville that bears its name.