What is "mallowstreet"

mallowstreet is an online financial social networking community within the pension industry. The mallowstreet.com website is an enterprise social software application featuring blogs, forums, videos, papers and financial products. Members must have an association with a pension fund as a trustee or consultant. However, the site also allows product providers associated with an organisation targeting the pensions industry, such as a bank, to join although many parts of the site may be restricted. In August 2010 the community was made up of 730 users, representing 200 pension funds managing £500 billion in assets. In October 2011, the community consists of 2100 users, representing 580 pension funds managing over £1 trillion in assets.