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Wiktionary
launch game

n. (context video games English) A video game that has been made available to consumers simultaneously with its respective video game console.

Wikipedia
Launch game

A launch game, or launch title, is a video game released to consumers synchronously with the release of its respective video game console, meaning they are the only available games at the time of the console's launch. Several of these games are also packaged with the console. Because launch games provide first impressions of the console's features and technical abilities, they are important in the video game industry, and many launch games have been killer apps.