What is "innerstate"

Innerstate is a 2007 documentary film on the "inner states" of three adults living with chronic diseases of the immune system: psoriasis, Crohn's disease, and rheumatoid arthritis. The film was produced and directed by Chris Valentino and was funded by Centocor Inc., a biomedicines company. According to the New York Times, the film is "an unusual form of soft-peddle marketing of a blockbuster drug, Remicade". Remicade ( Infliximab) is a medication used to treat autoimmune diseases made by Centocor, a unit of Johnson & Johnson.