What is "imoderate"

iModerate Research Technologies is an American qualitative market research firm that integrates instant messaging between consumers and professional moderators to generate market insights and to increase the quality of online surveys. iModerate is recognized for its one-on-one online interviews with consumers, which are designed to generate qualitative information about consumers’ emotions and decision-making processes.

iModerate partners with organizations across a range of industries, including the food and beverage, retail, media, and entertainment industries. The company has worked with over 30% of the companies on the Fortune 100 list, and also works with political campaigns to test the effectiveness of political ads and messages. As of 2013, iModerate has conducted over 100,000 conversations with consumers. The company is headquartered in Denver, CO.