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Longman Dictionary of Contemporary English
hyped up
media hype (=when the media give something too much attention and try to make it seem more important or better than it really is)
▪ the media hype surrounding the match against France
▪ Some find the high degree of media hype that has surrounded publication slightly worrying.
▪ Self-absorbed media hype went only so far.
▪ Much of it is media hype.
▪ Another added that one of the purposes of the media hype was actually to deliberately confuse people.
▪ These boys are too sussed to believe their own hype but aren't beyond the odd stupid prank.
▪ Above all, don't believe the hype.
▪ Despite all the hype, I thought the book was pretty boring.
▪ Is it really Kevin Costner's best film performance, or is that just media hype?
▪ There's already been a lot of media hype about Murphy's book.
▪ It has succeeded without any of the marketing hype, environmental or otherwise, that rival firms use to soft-soap their customers.
▪ Produced by one of those boring names that is usually the guarantee of at least a little hype, but who cares?
▪ Soon enough, results would justify the hype.
▪ Too much hype, slower demand for its computer workstations, and increased competition.
▪ Yet the 20-year-old at the centre of the histrionic hype is impervious to it all.
▪ You could go for advertising hype, the catchy floor displays or the flashy packaging.
▪ Car alarms are promoted by hyping supposed benefits and hiding problems.
▪ Give teams a week off between series to rest and to hype the next round.
▪ It also made the news, hyping the issue.
▪ Just appeals to him, hyping you up like that.
▪ Members of all three shifts were milling about the circular room: repeating rumours, distorting facts and generally hyping themselves up.
▪ She can see that Tommy is hyping him up.
▪ So does its paying pro athletes tens of millions of dollars a year to hype its image.
The Collaborative International Dictionary

Hipe \Hipe\, n. Also Hype \Hype\ . [Etym. uncertain.] (Wrestling) A throw in which the wrestler lifts his opponent from the ground, swings him to one side, knocks up his nearer thigh from the back with the knee, and throws him on his back.

Douglas Harper's Etymology Dictionary

"excessive or misleading publicity or advertising," 1967, American English (the verb is attested from 1937), probably in part a back-formation of hyperbole, but also from underworld slang sense "swindle by overcharging or short-changing" (1926), a back-formation of hyper "short-change con man" (1914), from prefix hyper- meaning "over, to excess." Also possibly influenced by drug addicts' slang hype, 1913 shortening of hypodermic needle. Related: Hyped; hyping. In early 18c., hyp "morbid depression of the spirits" was colloquial for hypochondria (usually as the hyp or the hyps).


Etymology 1 n. Promotion or propaganda; especially, exaggerated claims. vb. (context transitive English) To promote heavily; to advertise or build up. Etymology 2

n. (alt form hipe English) (qualifier wrestling move English) vb. (alt form hipe English) (qualifier wrestling move English)


n. blatant or sensational promotion [syn: ballyhoo, hoopla, plug]


Hype (derived from hyperbole) is promotion, especially promotion consisting of exaggerated claims. It may also refer to:

  • The furor arising from the need to fill a slow news cycle
  • Hype (album), 1981 album by Robert Calvert
  • Hype (TV series), American comedy television series
  • Hype!, documentary about the popularity of grunge rock in the early to mid 1990s
  • Hype: The Time Quest, a 1999 PC role-playing game by Playmobil
  • Hype! (soundtrack), soundtrack to the Hype! documentary
  • Hype cycle, graphic representation of the maturity, adoption and business application of specific technologies
  • Hype Energy, brand of high-energy drinks
  • DJ Hype, British drum and bass DJ
  • Hype (punk band), a Canadian punk band
  • Hype Williams, a music video director
  • "Hype" (Drake song), a 2016 song by Drake from the album Views
  • "Hype" (Dizzee Rascal song), a 2016 single by Dizzee Rascal
Hype (album)

Hype is a 1981 album by singer Robert Calvert, the former frontman of British space-rock band Hawkwind.

It is subtitled The Songs Of Tom Mahler as a tie-in to Calvert's only published novel Hype, the novel being a fictional account of the rise and death of a rock star.

The musicians used for the recording mainly came from the band Bethnal who Calvert befriended during their support slot on Hawkwind's 1977 UK tour.

Hype (punk band)

Hype is a punk band from Oakville, Ontario, Canada. Their first album was "Life is hard... ...then you die" recorded in April 1985. Their second album "Burned" was released in 1987 on Fringe Records. Hype had three primary members, that founded the band and were on both albums. They are famous in their own minds and outstanding in their fields. Brian Bishop, Ger, and Sheen. Some Laverton drumming on the first album was replaced by a double whammy of two Barbisans - new drummer and a second guitar! After Ger and Sheen left the band, Hype continued with some new additions, unnamed due to memory burn (Corny?), Hypebomb allegedly was released, and then it ended.

Hype (TV series)

Hype is an American sketch comedy television series on The WB, which ran for 17 episodes from October 8, 2000 to February 18, 2001.

Created by Scott King, Lanier Laney and Terry Sweeney, the series was ordered by the WB after the trio wrote a sketch for MADtv which parodied Felicity, the network's major hit series at the time. The series focused on sketches parodying pop culture, particularly the overinflation of cultural and public relations hype.

King, Laney and Sweeney were also writers for the series, along with Jordan Black, Jerry Collins, Jay Johnston, Kent Fuher, Karen Kilgariff, Lori Nasso, Andy Bobrow, Steve Holland, Warren Lieberstein, Robert Sherman and John Unholz.

The show was canceled after one season, although two of its cast members, Frank Caliendo and Daniele Gaither, subsequently joined MADtv, while Gavin Crawford has had success as a television comedian in Canada, including on The Gavin Crawford Show and This Hour Has 22 Minutes.

Hype (magazine)

Hype is a hip hop magazine in South Africa. The magazine was started in 2004. It is part of Panorama Media Corp and is published on a bimonthly basis.

Hype (Dizzee Rascal and Calvin Harris song)

"Hype" is a song by English rapper Dizzee Rascal and Scottish DJ Calvin Harris. The song was released as a single on 24 June 2016. It is the third single from Harris's upcoming fifth studio album. Rascal and Harris had previously collaborated on the 2008 single " Dance wiv Me" and on "Here 2 China", a song from Harris's third studio album, 18 Months (2012).

Usage examples of "hype".

They had let Walla-Walla be their treasure chest, the container of their priceless alumite, including the last four statues that the hype men had helped carry tonight.

In a rational, logical world, a person who dislikes marketing hype as much as I feel I do would glide righteously beyond it, instead of approaching the object -- in this case, a book-- with a peculiar amalgamation of disdain and a curious hope that the book might actually live up to its billing.

Walker will be trying to derail production of the A-100 by hyping figures the government will spend on the program.

To witness history being forged, to share the confidences of candidates on the cusp of the White House, to take part in the hype and hoopla of our quadrennial rite of democratic decisionthat all seemed a splendid adventure.

The Hype cops would go to other sectors, looking for smugglers carrying other drugs, drugs she did not know the names for, and the Federation laws against traffic in dorazine would lie unused, unapplied -- except in cases where people tried to smuggle dorazine out of Sardonyx Sector to some other sector.

When Veronique opened the door to the studio, the crew was already hyped at wrapping up the series.

Behind them the video begins to hype some new cocaine substitute, guaranteed nonaddictive, the audio filled with the tasteful hissing of compressed gases, the delighted exclamations of a young couple obviously in love.

Emerging from the hype at a suitable intercept point and making the snatch without alerting the prey would be much trickier, however, unless I found an appropriate comet to conceal my exit flash at the other end.

Harold finished the pat down on the front, neck to knee, and moved his hands around to the back, the hype made what he thought was a quick move for his belt but was grabbed in a wristlock by Sam Niles who lifted him up, up on his tippy toes and made him forget the other hurts plaguing him.

They rolled on hyped wheels and bubble tires and burned the totally illegal synthahol, spewing toxins like there was no tomorrow.

His talk of the difficulties involved was just a way of hyping the price.

Because of the hype and few side effects, Prozac is considered a miracle cure for many things: eating disorders, obsessions, compulsions, shyness, unassertiveness, poor thinking, low productivity, weak personality, low zest, lack of confidence, lack of poise, etc.

The old cheap hype: A vacationing Ontario businessman was shot and wounded Saturday night during an attempted robbery outside a Miami Beach nightclub.

The radio blared hype on the Watts homicides: the monster dog and his human accomplice.

But what it does mean is that McCain2000 wants to have it both ways, rather like big corporations who give to charity and then try to reap PR benefits by hyping their altruism in their ads.