Wikipedia
Freespee is a UK multinational technology company headquartered in London United Kingdom that develops, licenses, supports and sells B2B marketing automation software for online ecommerce focusing on calls and text messages. Its software products can be separated into 3 separate areas, Marketing Automation, User experience and Analytics.
Freespee was founded by Carl Holmquist and Tobias Lindgren in 2010 to develop a platform that could track website calls and provide triggered outcomes based on the data.
Before Freespee, Carl Holmquist launched cloud services for the Nordic Next Gen telco, IP-Only, and consulted for Ascade.com, Swisscom, Belgacom, Telenor, Allstream, One, and Telecom New Zealand. Carl and Tobi are also investor/advisors for 46elks, a cloud based communications platform for third party web and application developers.
The Freespee software allows users to create chains of simple conditional actions in third party tools or in native Freespee Applications, which are triggered based on consumer communication events collected and processed by Freespee. Conditional actions are taken in services like Criteo, Google Adwords, Appnexus, Salesforce and Optimizely, but also custom built Freespee Applications for data driven personalization in any live communication thread between a consumer and a brand.
Freespee AB is funded by venture capital companies Sunstone Capital and Inventure.