What is "fotron"

The Fotron was a camera manufactured in Glendale, California by the Traid Corporation and sold door-to-door during the 1960s. Aimed primarily at women, it was marketed as a simpler alternative to "complicated" traditional cameras. The Fotron had a number of innovative features, including a built-in electronic flash, rechargeable battery, motorized film advance, and push-button exposure control. It used standard 828 rollfilm packaged in a proprietary snap-in cartridge. However, due to its high price (ranging from $150 USD to almost $500) and the fact that film had to be returned to the manufacturer for processing, the Fotron is often regarded as something of a scam.