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Wiktionary
folk culture

n. The artistic entertainment and material artifacts of a society's peasantry and/or least learned members, usually involving small-scale household production representative of a unique local community without regard to a wider vernacular.

Wikipedia
Folk culture

See for expanded and duplicate discussion of this topic. Folk culture refers to the unifying expressive components of everyday life as enacted by localized, tradition-bound groups. Earlier conceptualizations of folk culture focused primarily on traditions practiced by small foot, homogeneous, rural groups living in relative isolation from other groups. Today, however, folk culture is more inclusively recognized as a dynamic representation of both modern and rural constituents. Historically, handed down through oral tradition and now increasingly through dynamic computer-mediated communication, it relates to the cultivation of community and group identity. Folk culture is quite often imbued with a sense of place. If elements of a folk culture are copied by, or moved to, a foreign locale, they will still carry strong connotations of their original place of creation.

Examples of American folk cultures include:

  • Amish
  • Powwows
  • Native tribal regalia
  • The cakewalk
  • Louisiana Creole cuisine, music, and language
  • Handmade quilts
  • The Hawaiian hula, leis, a pantheon of nature gods, and the concept of aloha
  • Shaker architecture and furniture
  • Whale-hunting with traditional spiritual rites of some Alaskan tribes
  • Tepees
  • Hand-gathered Wild rice gleaned in the traditional manner in the United States' northwoods

The above-mentioned have entered mainstream consciousness to varying degrees, but none have been so distorted from their original form as to have lost their culturally specific sense of place. In contrast, blue jeans and McDonald's are cultural icons which have been made so internationalized they have lost their original sense of place, and they are no longer part of folk culture. Similarly, Federalist architecturewas created in the United States, but in a style influenced by, and meant to appeal to, outside interests.

Folk culture has always informed pop culture and even high culture. The minuet dance of European court society was based on the dance of peasants. More recently, the archetypal costume of the cowboy has been reinvented in gleaming silver by disco dancers and strippers, and the consciously ascetic culture of the Amish has been portrayed for comic value in Hollywood films and reality shows.

It is the emphasis on looking inward without reference to the outside that separates folk culture from pop culture.