Wikipedia
Flighting is an advertising term for a timing pattern in which commercials are scheduled to run during intervals that are separated by periods in which no advertising messages appear for the advertised item. Any period of time during which the messages are appearing is called a flight, and a period of message inactivity is usually called a "hiatus".
The advantage of the flighting technique is that it allows an advertiser who does not have funds for running spots continuously to conserve money and maximize the impact of the commercials by airing them at key strategic times.
Advertisers will often employ less costly media such as radio or newspaper during a television flighting hiatus. This method of media planning allows the messages and themes of the advertising campaign to continue to reach consumers while conserving advertising funds.
Flighting the ball is a manoeuver in which a bowler in cricket deceives the batsman with subtle changes in the speed of delivery using almost identical bowling actions. This is almost always used by slow bowlers, as it requires the ball to be pushed forward or dropped short by looping the ball in the air. Wilfred Rhodes and Bishan Bedi were particularly fine exponents of this art. It is the origin of the expression 'deceived in flight'.
Flighting may refer to:
- Flighting (advertising), a technique for scheduling broadcast commercials
- Flighting (cricket), changing the speed of delivery in order to deceive the batsman
- Flighting, the helical blade of an auger (drill)