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Douglas Harper's Etymology Dictionary
demographics

1967, the science of divining from demographic statistics; see demography + -ics. Originally in reference to TV audiences and advertisers.

Wiktionary
demographics

n. the characteristics of human populations for purposes of social studies

Usage examples of "demographics".

Americans want no more immigrants coming into our nation and changing the demographics of this country.

Canadian names and addresses Susan would soon learn were culled by a demographics research firm in Mechanicsville, Virginia, accompanied by information on incomes and spending patterns.

This was a routine conference, one of many similar ones Andy held with section chiefs around the country, although in recent months the anticipatory demographics of the computer models had given his visits to Texas an extra edge.

She tailors a new congressional district to fit her desired demographics.

They were moving into a phase where they tried to spin individual segments off into series for niche markets, and the demographics people liked it that Rydell was male, not too young, not too educated, and from the South.

People began to sit: various identical guys from Promotions, Demographics, Assessment, all in Ormer suits with the latest oiled-solid hair.

On the right you have the demographics and psychographics of the group the North American Testing Agency uses to test market our products.

Then look at the figures in the appendix on soil fertility an' erosion in the far-southern provinces, and the demographics chapter.

Tesla, in her frequent railings against the New Hollywood, saved the sourest venom for these, the business-school types who'd superseded the old-style studio bosses, Warner, Selznick, Goldwyn and their clan, to rule the dream factories with their demographics and their calculators.

The Suits at the ad agency hyped what their demographics told them to: that upper middle-class whites were their target audience, blue-eyed, clean-cut, blond.

Companies test-marketed names and logos and spokespeople, held conferences and meetings to determine how to best capture their target audience, based decisions on demographics.

And the age demographics appear to be falling even below that popular 80s target group of males aged 18 to 25.