What is "fine print"

n. (context idiomatic English) The details, restrictions, terms, or conditions, especially of a contract, often printed in very small type.

1. n. the part of a contract that contains reservations and qualifications that are often printed in small type; "don't sign a contract without reading the fine print" [syn: small print]

2. material printed in small type; "he needed his glasses in order to read the fine print" [syn: small print]

Fine print, small print, or "mouseprint" is less noticeable print smaller than the more obvious larger print it accompanies that advertises or otherwise describes or partially describes a commercial product or service. The larger print that is used in conjunction with fine print by the merchant often has the effect of deceiving the consumer into believing the offer is more advantageous than it really is, via a legal technicality which requires full disclosure of all (even unfavorable) terms or conditions, but does not specify the manner (size, typeface, coloring, etc.) of disclosure. There is strong evidence that suggests the fine print is not read by the majority of consumers.

Fine print may say the opposite of what the larger print says. For example, if the larger print says "pre-approved" the fine print might say "subject to approval." Especially in pharmaceutical advertisements, fine print may accompany a warning message, but this message is often neutralized by the more eye-catching positive images and pleasant background music (eye candy). Sometimes television advertisements flash text fine print in camouflagic colors, and for notoriously brief periods of time, making it difficult or impossible for the viewer to read.

The use of fine print is a common advertising technique in certain market niches, particularly those of high-margin specialty products or services uncompetitive with those in the mainstream market. The practice, for example, can be used to mislead the consumer about an item's price or value, or the nutritional content of a food product.

US Federal Trade Commission (FTC) regulations state that, for an advertised offer to be lawful, the terms of the offer must be clear and conspicuous, not relegated to fine print.

Fine print is a colloquial term describing printed words that are in smaller, less noticeable typeface than the more obvious larger print that it accompanies.

Fine print may also refer to:

• "Fine Print" (song), a 2009 song by Nadia Ali
• The Fine Print: A Collection of Oddities and Rarities, an album by the band Drive-By Truckers
• The Fine Print, a band in which Jerry Holkins is the lead singer
• The Fine Print and other Yarns, a collection of stories by Dinesh Verma
• "The Fine Print", a fourth season episode of the AMC television series Mad Men
• The Fine Print, a 2012 nonfiction book by David Cay Johnston

"Fine Print" is a song by Nadia Ali. It was released on July 1, 2009 as the third single from Ali's debut solo album Embers by Smile in Bed Records.