What is "eyecatcher"

n. something that catch the eye

Eyecatcher may refer to:

• Eyecatcher (landscape), an object used to decorate a landscape
• Eyecatcher (television), a scene or illustration used to announce a commercial break
• The term eyecatcher is also used within advertising and journalism, likewise to refer to an effect which draws the attention of a viewer. This is a crucial element within brand marketing and headlines.