What is "er-rich"

Er-Rich is a town in Midelt Province, Drâa-Tafilalet Region, Morocco. Formerly part of Errachidia Province, it became part of Midelt Province in 2009.

The town originally developed around a ksar on a river bank of Oued Ziz on the plains between the mountains, and was an important fortress in previous times. On Mondays the souk is particularly busy.