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The Collaborative International Dictionary
end-user

end-user \end-user\ n. a person who uses an item of commerce for its designed purpose; -- contrasted with those who produce or resell the item or incorporate the item into another product.

Note: Purchasers of items who are not end-users include: reseller; value-added reseller, VAR; and producer, manufacturer.

Syn: consumer.

Wikipedia
End-user (disambiguation)

An end-user is a person who uses a commercial product or service.

End-user or end user may also refer to:

  • User (computing), a person or software using an information system
  • Consumer, a person or group using commercial products or services

Usage examples of "end-user".

British Nuclear Fuels Limited, General Communications Headquarters, the Nuclear Inspectorate, the Department of Trade and Industry, and an agent - a sales rep for the end-user, Mr Archer called him - in Baghdad.

But I know the name of the agent, the sales representative for the end-user.