Daz or DAZ may refer to:
Daz is the name of a popular laundry detergent on the market in the United Kingdom and Ireland and was introduced in February 1953. It is manufactured by Procter & Gamble and is lower priced than P&G's main brand, Ariel. Aggressively marketed, it is associated in popular culture with the "Daz Doorstep Challenge" series of commercials, which saw various 'hosts' including Danny Baker, Shane Richie and Michael Barrymore surprising house occupiers by asking them to put Daz to the test against a rival detergent. The advert was spoofed by Dom Joly in the British sketch series Trigger Happy TV and in a John Smith's advertising campaign featuring Peter Kay. From 1999 to 2002 Julian Clary was the face of Daz laundry detergent, one of the first of his advert campaigns being a "Wash Your Dirty Linen in Public" roadshow with Daz Tablets.
Since 2002, Daz TV commercials are set in an outlandish " Cleaner Close" soap opera.
Daz is available in the following fragrances and formats:
- Daz Handwash: regular fragrance-free detergent suitable for washing clothes by hand and/or twin tub washing machines. Available as powder.
- Daz Regular: regular fragrance-free detergent. Available as powder, tablets, liquid and liquitabs.
- Daz Mandarin and Lime Splash: Daz detergent with the added fragrance of mandarin orange and lime. Available as powder, liquid and liquitabs.
- Daz Summer Flower Power: Daz detergent with the added fragrance of summer flowers. Available as powder, liquid and liquitabs.
- Daz Violet and Blossom Blast: Daz detergent with the added fragrance of violet and blossom. Available as liquid.