What is "dabs.com"

dabs.com was an e-commerce retailer in the United Kingdom and a subsidiary of BT Group. It is one of the UK's largest internet retailers of IT and technology products. Originally Dabs Press, from 1987 to 1990, and Dabs Direct, dabs.com was founded in Bolton by David Atherton and Bruce Smith in 1987; Dabs is an acronym of the initials of the founders' names. It has subsequently grown to employ more than 200 people, with annual revenue of £200m from 5000 transactions daily. In April 2016 the dabs.com was phased out in favour of the BT Shop brand.