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counterhegemony

n. An attempt to critique or dismantle hegemonic power.

Wikipedia
Counterhegemony

Counter-hegemony refers to attempts to critique or dismantle hegemonic power. In other words, it is a confrontation and/or opposition to existing status quo and its legitimacy in politics, but can also be observed in various other spheres of life, such as history, media, music, etc. Neo-Gramscian theorist Nicola Pratt (2004) has described counter-hegemony as "a creation of an alternative hegemony on the terrain of civil society in preparation for political change".

According to Theodore H. Cohn, "a counterhegemony is an alternative ethical view of society that poses a challenge to the dominant bourgeois-led view".

If a counterhegemony grows large enough it is able to subsume and replace the historic bloc it was born in. Neo-Gramscians use the Machiavellian terms war of position and war of movement to explain how this is possible. In a war of position a counterhegemonic movement attempts, through persuasion or propaganda, to increase the number of people who share its view on the hegemonic order; in a war of movement the counterhegemonic tendencies which have grown large enough overthrow, violently or democratically, the current hegemony and establish themselves as a new historic bloc.

An example of counter-hegemony in politics is the " anti-globalization movement". An example of counter-hegemony in media could be a documentary questioning the government’s involvement in a war.