What is "cinnamoroll"

is a character series created by Sanrio in 2001, with character designs from Miyuki Okumura. The main character, Cinnamon, is a white puppy with long ears, blue eyes, pink cheeks, and a plump and curly tail that resembles a cinnamon roll. He starred in his own manga series, an anime movie and various animation shorts.

In its initial run, the series expanded into two official side series: in 2005, which focuses on Azuki, Mocha and Chiffon and in 2007, which focuses on both Berry and Cherry.