What is "cheddars"

n. (plural of cheddar English) vb. (en-third-person singular of: cheddar)

Cheddars are a brand of baked Cheddar cheese-flavoured British-style savoury biscuit, having a granular crumbly texture unlike crackers which are harder, more brittle and flaky in texture. They are manufactured by McVitie's as an alternative to other snack foods such as fried potato crisps. They were originally manufactured and sold by Crawfords. Until 2014, Cheddars were marketed under the McVitie's brand, but are now marketed under the Jacob's brand.