What is "central location test"

alt. The testing of a product by consumers in an artifical setting; ''contrast laboratory test and home-use test''. n. The testing of a product by consumers in an artifical setting; ''contrast laboratory test and home-use test''.

Central location tests are a type of Quantitative research technique. They are product marketing tests performed in controlled environments, contrary to home-user tests, which take place where the products would actually be used.

A Central Location Test (CLT) is one in which the research is conducted in a location such as a room in a shopping mall. In this instance, consumers would be recruited to participate in a research product at the mall and the research would be conducted and completed at that time.

Category:Market research