What is "cellius"

Cellius (株式会社セリウス Kabushiki-Gaisha Seriusu), located in Shibuya, Tokyo, is a computer game developer founded in 2007 as a venture between Sony and Bandai Namco Holdings. The aim of the company is to "help take share from Microsoft Corp. and Nintendo Co." Sony hopes that the company will make up for the losses it made during quarter two of its financial year. 'Father of the PlayStation' Ken Kutaragi was announced as CEO.

Bandai Namco Holdings holds 51% of the company, and Sony holds 49%. The company plans to use Sony's Cell microprocessor, the heart of the PlayStation 3, for PlayStation 3 games and games for mobile phones and personal computers.

Their first project was a Ridge Racer game for the PlayStation Vita. It was panned by critics.