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Longman Dictionary of Contemporary English
catchword
noun
EXAMPLES FROM OTHER ENTRIES
▪ After World War II, the catchword for a newly health-conscious society was 'protein'.
▪ Variety will be the catchword at the new venue, with acts ranging from stand-up comedy to poetry readings.
EXAMPLES FROM CORPUS
▪ If, therefore, the catchword and first word do not agree, there is likely to be something wrong.
▪ Much was made of slogans and catchwords....
▪ Variety will be the catchword at the new venue, to be called the Beehive Variety Club.
The Collaborative International Dictionary
Catchword

Catchword \Catch"word`\, n.

  1. Among theatrical performers, the last word of the preceding speaker, which reminds one that he is to speak next; cue.

  2. (Print.) The first word of any page of a book after the first, inserted at the right hand bottom corner of the preceding page for the assistance of the reader. It is seldom used in modern printing.

  3. A word or phrase caught up and repeated for effect; as, the catchword of a political party, etc.

Douglas Harper's Etymology Dictionary
catchword

1730, "the first word of the following page inserted at the lower right-hand corner of each page of a book," from catch (v.) + word (n.); extended to "word caught up and repeated" (especially in the political sense) by 1795. The literal sense is extinct; the figurative sense thrives.

Wiktionary
catchword

n. 1 A word under the right-hand side of the last line on a book page that repeats the first word on the following page. 2 A word or expression repeated until it becomes representative of a party, school, business, or point of view. 3 Among theatrical performers, the last word of the preceding speaker, which reminds one that he is to speak next; cue.

WordNet
catchword

n. a favorite saying of a sect or political group [syn: motto, slogan, shibboleth]

Wikipedia
Catchword
Catchword is also a name for a headword in a dictionary.

A catchword is a word placed at the foot of a handwritten or printed page that is meant to be bound along with other pages in a book. The word anticipates the first word of the following page. It was meant to help the bookbinder or printer make sure that the leaves were bound in the right order or that the pages were set up in the press in the right order. Catchwords appear in some medieval manuscripts, and appear again in printed books late in the fifteenth century. The practice became widespread in the mid sixteenth century, and prevailed until the arrival of industrial printing techniques late in the eighteenth century.

Theodore Low Devinne's 1901 guide on Correct Composition had this to say:

For more than three centuries printers of books appended at the foot of every page the first word or syllable of the next page. This catchword was supposed to be needed by the reader to make clear the connection between the two pages ; but the catchword is now out of use, and it is not missed.

Catchword (game show)

Catchword is a daytime word game show first shown on BBC1 Scotland from 17 May 1985 until 2 April 1986, hosted by Gyles Brandreth, and then network on its sister channel BBC2 from 5 January 1988 until 23 May 1995, hosted by Paul Coia

Catchword (company)

Catchword is a naming firm that creates names for companies and products. Headquartered in Oakland, California with an East Coast office in New Jersey, Catchword has created names for industries that include technology, food and beverage, consumer products, financial services, and healthcare.

Usage examples of "catchword".

They repeated and celebrated the Jeffersonian catchwords with the utmost conviction.

And I saw the demagogues taking advantage of our good instincts, of the craving for luxury, of the group-sense, to start up fatal currents through the influence of hollow catchwords and ridiculous over-estimation of self.

Early in the XVIIIth dynasty scribes began to write the titles of the Chapters, the rubrics, and the catchwords in red ink and the text in black, and it became customary to decorate the vignettes with colours, and to increase their size and number.

If there is anyone who has not played The Game, it may be explained that two teams are chosen, and that each team gets its chance to present the other team with a number of pieces of paper, upon which proverbs, quotations, catchwords and the like are written.

They felt the futility of the whole question, and were thankful to one who seemed to clench the matter with a cant catchword, especially with a catchword in a foreign language.

Henry Mackie says is a famous revolutionary catchword and which outlines, in clear, simple language, Henry Mackie's program for the reification of the human condition from the ground up.

Several times on Sunday afternoon Qwilleran had suggested playing the word game, hoping for additional revelations, but the catchwords that Koko turned up were insignificant: oppositional and optimism, cynegetic and cypripedium.

Is the scientific element being reduced to a few gimmicks and catchwords in a literature which is really about something else, such as depth psychology, social protest or mysticism, when it isn't mere tale telling with no intellectual content?

And that we have been betrayed into it by statesmen and orators mouthing catchwords and preju­dices,” said Melly rapidly.