What is "bratz"

Bratz is an American product line of fashion dolls and merchandise manufactured by MGA Entertainment. Four original 10 inch dolls were released in 2001 – Yasmin, Cloe, Jade and Sasha, and 2015 a Fifth Girl was added to Bratz called Raya, making her the Fifth official Bratz. The Bratz are Bestfriends, Cloe & Jade are Bestfriends and Yasmin & Sasha are Bestfriends. Meygan, Raya, Kumi & Felicia have all made a return to the new doll lines. Each Bratz has a different hair color, Jade has black hair, Cloe has blonde hair, Yasmin has light brown hair, Meygan has ginger hair and Sasha has dark brown hair. They featured almond-shaped eyes adorned with eyeshadow, and lush, glossy lips. Bratz reached great success and the original line of dolls was expanded with a number of spin-offs like Bratz Kidz, and Bratz Babyz, as well as media featuring the Bratz characters, including a Web series, movie, TV series, music albums and video games. In 2005, global sales were two billion dollars and by 2006 Bratz had about forty percent of the fashion-doll market.

Bratz dolls have provoked controversy in several areas. From the dolls' stylized proportions to fashion-forward clothing, the brand has always followed pop culture trends closely. For years, MGA Entertainment was involved in a lengthy legal dispute with Mattel over the rights to the Bratz design. In 2011, the dispute ended with MGA as the victors. Related litigation is ongoing in a lawsuit by MGA alleging Mattel's theft of trade secrets.

In early 2010, Bratz took a brief hiatus after Mattel's first lawsuit and returned later that year to commemorate the 10th Anniversary of the franchise. In 2013, Bratz changed to have a taller body and an all-new logo and branding. MGA Entertainment made the decision to completely overhaul the Bratz brand throughout 2014, in an effort to return the brand to its roots. As a result, none of the Bratz 2014 product line was offered to North American retailers.

In July 2015, Bratz made a comeback and a set of new dolls were released, introducing a new main character called Raya, she is in the official Bratz line up now with Cloe, Jade, Yasmin & Sasha. There is a new slogan, and a new website design. The bodies were changed to be 10" tall again, but with a new body and head mold. A stop-motion web series premiered in August, 2015. The Bratz app was released in September 2015 to accompany the new dolls and web series.

Due to poor sales of the new Bratz dolls, only two lines were produced for Fall 2016, both of which were only offered to international sellers. This has led to speculation that in 2017, either Bratz will be going on another unannounced hiatus or Bratz will be discontinued in its entirety.

Bratz is a computer-animated television series, based on a line of toy dolls of the same name. It is produced by Mike Young Productions and MGA Entertainment, and premiered on 4Kids TV on the Fox Television Network.

Bratz is a 2007 American musical live-action comedy film based on the Bratz line of cartoon characters and dolls. The film is directed by Sean McNamara and stars Nathalia Ramos, Skyler Shaye, Logan Browning, and Janel Parrish.

Bratz was released by Lionsgate on August 3, 2007 to critical and commercial failure.

Bratz can mean:

• Bratz (dolls), a line of dolls which started production in 2001
• Bratz (film) (live-action)

Bratz is a video game based on the Bratz doll line.

Bratz is a Norwegian surname. Notable people with the surname include:

• Jens-Halvard Bratz (1920–2005), Norwegian businessman and politician
• Mike Bratz (born 1955), American retired basketball player
• Emilie Bratz, better known by her maiden name Emilie da Fonseca, 19th-century Norwegian actress and opera singer

Bratz (also known as Bratz: C.I.Y Shoppe Webseries) is a claymation web series, based on a line of toy dolls of the same name. It is produced by MGA Entertainment, and premiered on the Bratz YouTube channel.