Wikipedia
Betfred is a UK-based bookmaker, named after its co-founders Fred and Peter Done. It was first established as a single shop in Ordsall, Salford, in 1967. Its turnover in 2004 was more than £3.5 billion, having risen from £550 million in 2003. As of February 2016, the company has 1,370 betting shops.
Its head office is in Birchwood, Warrington. The CEO is John Haddock, who started with the company as a regional manager. Mark Stebbings is the MD of the Retail and Pool Division and Rakesh Chablani MD of the Digital Division.
Fred Done was the first ever bookmaker to pay out early (i.e. before the result was guaranteed), when in March 1998 it paid out to gamblers who had bet that Manchester United would win the Premier League, only for Arsenal to pip United by one point. Betfred also paid out early on Manchester United to win the 2011–12 Premier League title, only for Manchester City to beat them on goal difference.
During the 2004–05 FA Premier League season, Done lost £1m to fellow bookmaker Victor Chandler after staking that amount that Manchester United would finish higher than Chelsea.