What is "barnone"

BarNone (1-800-BarNone) is a lead generation company based in Oakland, California. BarNone was founded in 1995 and was later purchased by the First Advantage Corporation in 2005 for their Dealer Services segment. They were later sold to Centrro, Inc. in August 2009.

BarNone connects consumers seeking an auto loan with auto dealerships. Consumers are targeted through direct mail, television ads, and internet marketing. BarNone targets consumers who typically have bad credit that need help with an auto loan.

In 2002, BarNone Inc. acquired rights to "adopt" the former Pets.com sockpuppet in their advertisements, replacing Fran Tarkenton. BarNone's slogan is "Everybody Deserves A Second Chance".