Wikipedia
Ardene, also known as Ardène in some locations, is a Canadian clothing and accessories retailer based in Montreal, Quebec. With over 400 stores across Canada, Ardene also specializes in ear piercing, though this is not provided at all locations.
Ardène sells a variety of jewelry and clothing, like socks, sweaters, shoes, and other fashion accessories. These include items such as handbags and sportswear, Which is sold both in-store and on their website. The chain is located in all of Canada's ten provinces and three territories.
It is explained when hired that the target demographic for the store has moved away from children and young adolescent girls, and is now focused more on women in their mid teens to mid twenties. Ardene is described now as being more of a competitor for Stitches, Urban Behavior, and Forever 21 rather than its previous focus, whose main competitor was Claire's.