What is "appaddictive"

AppAddictive a platform with which businesses can acquire, engage and retain customers through social media. It uses mini-aps like quizzes, contests, coupon offers and video galleries to engage a businesses users.

AppAddictive has raised $1.2 million in funding from Great Oaks Venture Capital, Siemer Ventures and Tholons.

Michael Onghai founded AppAddictive in January 2011 and serves as its CEO.