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Amritt Ventures is a global management consulting firm based in the Los Angeles area. The stated purpose of the company is to aid North American and European firms in becoming familiar with routine Asian business practices, specifically in marketing their products to India and China, both of which are BRIC countries. Amritt has recently been ranked as one of the Top 10 Consulting Companies of India. Their executives have contributed to various financial magazines, including BusinessWeek and advised both US companies and the US president on doing business with India. Notable clients of Amritt include Kraft Foods, Johnson & Johnson, the British company Reckitt Benckiser, and the French media conglomerate Vivendi.