What is "aircruise"

Aircruise is a concept hydrogen airship envisioned as the combination of cruise ship and luxury hotel, designed by the UK company Seymourpowell. Its design director is Nick Talbot. It has attracted the attention of Samsung Construction and Trading, for whom a concept video was produced. It was later revealed that the concept was a publicity stunt by Seymourpowell, and nothing like this concept could ever work.