What is "addiopizzo"

Addiopizzo is a grassroots movement established in Sicily to build a community of businesses and consumers who refuse to pay " pizzo" – Mafia extortion money. It is a grassroots social-conscience motivated consumer movement analogous to Fair Trade. The group, led by a generation whose adolescence was characterized by the murders of anti-Mafia judges, journalists and businessmen, operates in the Palermo and Catania metropolitan area, traditionally a Mafia stronghold.